Photo Production Management involves everything from strategy and creative planning to production and post-production. I translate briefs into concepts, create budgets, and manage pre-production tasks like casting, location scouting, styling, and props. During production, I handle scheduling, set coordination, and team management. After the shoot, I oversee post-production, including image selection, editing, and delivery, while keeping communication flowing with clients, agencies, and freelancers.
Danske Bank
Production Management. Production Management involves testing and executing concepts focused on authenticity and real-life situations with real people. We prioritize capturing genuine moments, allowing spontaneity and natural emotions to shine. I managed all pre-production for shoots across Norway, Sweden, Finland, and Denmark, handling casting, location scouting, and identifying photo opportunities via social media, online platforms, and personal networks. The shoots were organized remotely, with local families and individuals opening their homes and lives to the project. The concept was refined for efficiency and continues to emphasize real-life portrayals and authenticity.
#concept #photoproduction #productionmanagement #casting #location #planning #setmanagement #communication #scandinavian
DuPont
I managed concept development, project management, and production of photo and video shoots in Bangkok, Berlin, and Madrid. From Copenhagen, I handled all pre-production, including casting, location scouting, and finding talent through social media, online platforms, and networks. The shoots involved local families and Gen Z participants who opened their homes and lives for the project. The concept was tested, refined, and continues to work well. All pre-production was done remotely, with execution in the various cities.
#concept #photoproduction #productionmanagement #casting #location #planning #setmanagement #global #mortenlarsenphotography
Erhvervsstyrelsen /
Danish Business Authority
Danish Business Authority, The Digital Business Promotion Platform. The Virk platform gives businesses access to information, guidance, and digitalized services related to starting, running, and developing a company. Photographer Niclas Jessen and I were tasked with visualizing areas, themes, and concepts in Danish business, such as green transition, gender equality, diversity, export, and much more. I researched relevant companies and their employees for a mini-partnership, where we gained insight into everyday life and situations that represented one or more of these areas. Additionally, I coordinated and organized the shoots, handling briefings, budgets, and contracts.
Photographer: Niclas Jessen
#conceptdevelopment #photoproduction #casting #location #planning #setmanagement #communication
Photographer: Niclas Jessen
Sundhed.dk
Images for visualizing themes, topics, and healthcare professionals on sundhed.dk, intended for both citizens and healthcare professionals. I was involved in developing the concept in collaboration with photographer Niclas Jessen and was responsible for the entire production. I made agreements with relevant healthcare providers, hospitals and sourced external participants. The images were intended for use across sundhed.dk and in its marketing materials, covering sensitive, private, and complex themes. As such, we opted to cast models and extras rather than using real patients.
Photography, direction, and post-production: Niclas Jessen.
#photoproduction #concept #casting #location #planning #set #styling
Photo expedition to Peru for Danisco
A photo expedition to the Amazon and Andes Mountains in Peru. I contributed to concept development at the execution level and managed the 10-day shoot. The goal was to translate brand identity and guidelines into a tailored image library for use in communication and sales materials. The images were designed to highlight the uniqueness and resilience of plants thriving in challenging environments. I played an integral role as Set Manager, overseeing the logistics, planning, and project management of the expedition. The resulting image library was rich in variety and became a core component of Danisco’s identity, used in their communications for many years.
Photographer: Morten Larsen
Danske Bank
In the 2000s, concepts such as authenticity and realism began to influence advertising photography. In collaboration with Danske Bank, we increasingly focused on real people in real jobs and authentic situations when planning and executing campaign images. We worked as close to reality as possible, incorporating techniques from documentary photography—of course, adapted to a commercial production setup—in search of greater authenticity and relatability. In 2006, I began casting everyday people for photo shoots, where we had previously only used professional models. Our aim was to move closer to reality, reflecting more of everyday life and realism, and less of the idealized or aspirational imagery.
#productionmanagement #partnership #casting #location #styling #mortenlarsenphotography
SENNHEISER
Planning, casting, styling, and set management.
Photographer: Morten Larsen